|
Article Excerpt
Apologies to my readers--this column deviates a bit from the usual. As this is my first column since Hurricane Katrina, I would like to take the opportunity to opine on what the storm, and events afterward mean to who we are as Mississippians--our brand.
As readers know, this column discusses aspects of branding--how to create a brand, good branding versus bad branding, the importance of branding, etc. A brand, as we have discussed before, is best defined as the thoughts and emotions that come to mind when one thinks of a particular thing. In the advertising world, the "thing" is usually a product or service. However, the idea of a brand can be applied to almost anything--people, places, ideas, actions, etc. In fact, in our modern, commercialized world, the...
|
|
More articles from Mississippi Business Journal
Mississippi Council on Economic Education.(People to Watch)(Brief Arti..., October 31, 2005
Butler, Snow, O'Mara, Stevens & Cannada, PLLC.(People to Watch)(Brief ..., October 31, 2005
The Cirlot Agency.(People to Watch)(Brief Article), October 31, 2005
Mississippi Home Corporation.(People to Watch)(Brief Article), October 31, 2005
SemiSouth names new CFO.(Strictly Business)(Brief Article), October 31, 2005
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
