Home | Business News | Browse by Publication | M | Mississippi Business Journal

Trick or treat? Halloween boosts retail coffins, er, coffers.

Publication: Mississippi Business Journal
Publication Date: 31-OCT-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Ghosts, ghouls and goblins know how to pack a punch. Before fright night is over, Halloween revelers will have spent nearly $3.3 billion in retail sales, up 5.4% from 2004.

Southerners are the least likely to celebrate Halloween, with only one of two consumers enjoying the holiday's festivities, according to the National Retail Federation (NRF). Americans living out West have the highest participation rate--56%--followed closely by Midwesterners (54%) and New Englanders (53%).

However, nearly one-third of Southern adults plan to dress in costume, spending roughly $31 each on new identities for the night. Among the most popular choices: witches, vampires, famous people, monsters, pirates and angels. "For many adults, creating the perfect costume is a competitive sport," said Phil Rist, vice president of...

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Mississippi Business Journal
Rebuilding education.(Perspective)(Brief Article), October 31, 2005
Brand Mississippi: who are we, anyway?(Ad Works), October 31, 2005
Mississippi Council on Economic Education.(People to Watch)(Brief Arti..., October 31, 2005
Butler, Snow, O'Mara, Stevens & Cannada, PLLC.(People to Watch)(Brief ..., October 31, 2005
The Cirlot Agency.(People to Watch)(Brief Article), October 31, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.