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Index ventures invests in Mind Candy, pioneer in alternate reality games.

Publication: M2 Presswire
Publication Date: 30-NOV-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-30 November 2005-Mind Candy: Index ventures invests in Mind Candy, pioneer in alternate reality games

(C)1994-2005 M2 COMMUNICATIONS LTD

RDATE:29112005

London, England - Mind Candy, the company behind the Alternate Reality Game (ARG) Perplex City, has raised approximately GBP1.5m from Index Ventures. This is the first significant investment by a venture capital firm in the ARG sector and highlights the growing popularity and importance of this entertainment genre.

An ARG is a new type of game that blends real world events, websites, text messages, TV, print and...

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