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...be a follow up to the successful return-on-investment (ROI) template, which was introduced on the website earlier this year. The new template will be the second of a series of planned online "desktop assistants" designed to help marketers do their job better.
Two other goals that the council has for the upcoming year are to modify the name of the ABA Ad Awards contest and to develop a curriculum roadmap to assist bank marketers with the resources needed to enhance their career, she says.
Watkins is the executive vice president of the Corporate Services Group at Sandy Spring Bank, Olney, Maryland (assets: $2.3 billion).
Two new members were named to the council. They...
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