Publication: ABA Bank Marketing
Publication Date: 01-NOV-05
Format: Online - approximately 561 words
Delivery: Immediate Online Access
Author: Coffey, John J. ; Palm, Gene
Article Excerpt
One of the "details" to which you should pay attention is how the bank makes money--or, more specifically, how it calculates how it makes money. If your finance department has developed a profitability model, it is very likely that it has mapped the bank's general hedger (or G/L) data into its model. Among other things, this report contains a detailed listing of all of the bank's noninterest expenses and all the sources of noninterest income.
Your bank can map its G/L data in a variety...
NOTE: All illustrations and photos have been removed from this article.
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