Publication: ABA Bank Marketing
Publication Date: 01-NOV-05
Delivery: Immediate Online Access
Author:
Article Excerpt
Business and relief decisions made in the wake of a disaster can impact a financial services institution's reputation and image, observes Curt Olsen, principal of High-Definition Consulting Group, a San Francisco-based marketing and business consulting firm.
He pointed to two differing business reactions to the recent Hurricane Katrina in New Orleans. Wal-Mart had a disaster relief plan in place. When Katrina struck, Wal-Mart donated $20 million in cash, 1,500 truckloads of merchandise and food for 100,000 meals. In addition, it promised to maintain a job for every one of its workers displaced by the disaster.
"By contrast, big oil companies and refiners made a business...
NOTE: All illustrations and photos have been removed from this article.
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