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BREAKING: P&O uses digital ads to drive bookings.

Publication: New Media Age
Publication Date: 17-NOV-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: BREAKING: P&O uses digital ads to drive bookings.(P and O European Ferries Ltd., Media Contacts )(Brief Article)

Article Excerpt
Cross-channel ferry operator P&O is kicking off a new campaign to test the power of digital promotion to increase customer numbers. Traditionally the company has concentrated on increasing the amount of traffic to its call centres through digital advertising, but this campaign will use banner ads to increase bookings....

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