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Brady's Bunch; `Seventeen' teams with MTV.

Publication: Advertising Age
Publication Date: 07-NOV-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: James Brady

This was lunchtime during our latest nor'easter, and two tall, imposing women came into Michael's, one blonde and Nordic, the other younger but elegantly sinister with cheekbones and black, almost lacquered hair. They run what they call "the No. 1 book in advertising and readership'' in the fiercely competitive category of teen magazines. Atoosa Rubenstein is Iranian-born, 33, and the editor; Jayne Jamison is the publisher and mother of two (one, conveniently, a 17-year-old girl). And it was Cathie Black of...

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