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U.S. open first stop for new golf club's media blitz.

Publication: San Diego Business Journal
Publication Date: 28-JUN-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: U.S. open first stop for new golf club's media blitz.(Marketing)(Brief Article)

Article Excerpt
NYCA, an Encinitas-based advertising agency, has created and placed a "multimillion dollar" advertising campaign in 38 countries for the launch of a new TaylorMade-adidas golf club.

The agency won't disclose terms of the contract or say how much is being spent to advertise the Carlsbad manufacturer's r7 quad driver...

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