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All in the spirit of a balancing act: consumers are prepared to splash out on their favourite spirits brands as a special treat at Christmas, while the growing popularity of home cocktails has fuelled interest in liqueurs.

Publication: Grocer
Publication Date: 15-OCT-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: All in the spirit of a balancing act: consumers are prepared to splash out on their favourite spirits brands as a special treat at Christmas, while the growing popularity of home cocktails has fuelled interest in liqueurs.(Focus On: ALCOHOLIC DRINKS)(Diageo PLC. introduced Smirnoff Norsk brand extension)(Celtic Spirit co. introduced EZE Cocktails)

Article Excerpt
Price promotion on spirits at Christmas is a delicate balancing act. Since some consumers buy certain spirits only during the festive season, they are therefore less swayed by price and are prepared to splash out more for their favourite brands. But a tempting price offer from a rival brand could test their loyalties.

Diageo, which recently...

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