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Birds Eye--we don't play with your food: Unilever Ice Cream & Frozen Food offers a wide range of frozen food products under its Birds Eye brand--one of the biggest food brands in the UK--with sub-brands including Captain Birds Eye, SteamFresh and Simply Fish.

Article Excerpt
Accounting for 480 [pounds sterling] million of Frozen Food sales, Unilever's portfolio offers quality products at value for money prices. The company make enough fish fingers every year to stretch around the equator, and every day 1.7 million people eat Birds Eye peas.

Unilever has invested an impressive 19 [pounds sterling] million in its Birds Eye brand this year and is dedicated to driving consumer reappraisal of Frozen Food, which was recently voted as the UK'S number one grocery innovation over the last century by The Grocer.

Currently over 98% of UK households have a freezer and buy Frozen Food. It's therefore no surprise that the Frozen category is worth a massive 3 billion [pounds sterling] and is broken down as follows:

Within this, Unilever ICF is the largest branded player. It holds a 15.8% share of the market and is bought by 80% of UK households. The company's Birds Eye brand is the only one that continues to drive Frozen Food across categories. Unilever believes ongoing innovation, investment and a...

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