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Publication: T&D
Publication Date: 01-MAY-04
Format: Online - approximately 738 words
Delivery: Immediate Online Access
Author: Allerton, Haidee E.
Company: Starbucks Corp.

Article Excerpt
When did it become all about coffee?

Just last month, this column featured a makeshift Starbucks set up by U.S. troops in Iraq and what a boon this little piece of home has been to soldiers' morale. In the September 2002 column, we tallied how much it costs a year if you order a latte five days a week on your way to work every week (deducting vacation time). The total: $921.20; that's not counting the weekend frap and was before a price increase. I've even heard a financial planner on TV calculate how much more money people can have for retirement if they just give up their designer cup of java every...

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