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King of Prussia Mall and Chevrolet Announce Exclusive Marketing Alliance; First-Ever ChevyShowcase Retail Store to Open at King of Prussia Mall.

Publication: Business Wire
Publication Date: 31-OCT-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
KING OF PRUSSIA, Pa. -- The country's largest shopping mall will soon begin displaying Chevrolet cars and trucks in a retail store environment previously reserved for fashionable clothing and home goods.

Kravco Simon Company, developer and manager of King of Prussia Mall, and General Motors' Chevrolet division today announced a marketing alliance that will bring a unique retail concept --- ChevyShowcase --- to King of Prussia Mall. The ChevyShowcase store will feature five to six Chevrolet vehicles, from the best-selling Tahoe sport-utility vehicle to the 400-horsepower SSR sport roadster. This...

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