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Article Excerpt
Diversification is the number one rule in investing for individuals. Everyone has heard, "Don't put all your eggs in one basket." As basic as it is, however, it's often misunderstood and definitely underutilized. Look at the fortunes lost in the "pop" of the tech bubble, or in Enron, for example. The unfortunate victims say those events were beyond their control, but they really were within their control. Diversify. "Variety is the spice of life," they say.
You need to be diversified whether you are a conservative or an aggressive investor. Studies have shown that, over time, diversification improves return and reduces risk. I hear you say, "I'll diversify after I've loaded my boat with Google." Ha!
The place to start is with your asset allocation....
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Industry round-ups., November 01, 2004
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