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For WWE, all the world's a stage.

Publication: Westchester County Business Journal
Publication Date: 19-SEP-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: For WWE, all the world's a stage.(World Wrestling Entertainment Inc.)

Article Excerpt
Shakespeare's line "All the world's a stage" is being taken to heart by World Wrestling Entertainment Inc., which is banking on overseas growth over the next few years as its domestic business levels off.

The sports-entertainment giant plans to expand its international tours and marketing following some recent successes beyond the United States, company chief executive officer Linda McMahon told investors earlier this month.

WWE's calendar includes three shows next month in Australia and 16 in November in Germany, England, Ireland, Italy and Finland. Outside the United States, WWE charges as much as $70 per ticket, twice the domestic average--an incentive to...

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