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Marketing lessons from Katrina: 'you should give, but give quietly'.

Publication: Westchester County Business Journal
Publication Date: 19-SEP-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Marketing lessons from Katrina: 'you should give, but give quietly'.(Focus: SALES and MARKETING)

Article Excerpt
As the disaster of Hurricane Katrina unfolded in the last few weeks, area businesses, along with their employees, have stepped up and responded with monetary, product and other types of donations. At the same lime, marketing and public relations consultants have been offering advice to companies in the region.

In the wake of the storm, consultant Andi Gray of Chappaqua-based Strategy Leaders Inc. has advised her clients to plan ahead for future emergencies. It is lime to review the emergency preparedness plans, crucial to any business, whether large or small, Gray said.

"Business owners should have contingency plans in place. Emergencies out of their control may happen and they need to have a plan on how they will recover, if that ever happens," Gray said.

She related the story of one small businessman in the Gulf...

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