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Don't kid yourself--quality is not job No. 1.

Publication: Business Record (Des Moines)
Publication Date: 26-SEP-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Don't kid yourself--quality is not job No. 1.(marketing rules)(Brief Article)

Article Excerpt
I am stepping over the line this week and saying something that most of you don't want to hear. When it comes to attracting and keeping customers, quality is not enough.

Here's the reality. When I ask prospective clients what makes them different from their competitors, they almost always...

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