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Cadbury to unwrap major brand launch: Cadbury aims to reinvigorate confectionery sector with launch of 'chocolate for adults'.

Publication: Marketing Week
Publication Date: 24-JUN-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Cadbury to unwrap major brand launch: Cadbury aims to reinvigorate confectionery sector with launch of 'chocolate for adults'.(News)(Cadbury Ltd.)(Brief Article)

Article Excerpt
Cadbury is preparing to unveil its first new brand for more than two years with the launch of Cadbury Snaps. The company hopes the range of wafer-thin chocolates will create a new "indulgent sharing" category and that it will boost sales and interest in the chocolate category.

The product,...

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