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Liverpool FC retains WWAV to boost fanbase.

Publication: Precision Marketing
Publication Date: 18-JUN-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Liverpool FC retains WWAV to boost fanbase.(Liverpool Fooball Club, WWAV Rapp Collins North)(Brief Article)

Article Excerpt
Liverpool Football Club aims to swell its Official Supporters Club by launching a series of acquisition and retention programmes.

The Merseyside giant has reappointed WWAV Rapp Collins North following a three-way pitch.

The fans' organisation, with 34,000 members, uses direct mail, responsive press ads, posters, email, SMS, the Internet...

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