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Event seeks to build bridges; RoadShow Hollywood aims to connect networks, sponsors.

Publication: TelevisionWeek
Publication Date: 26-SEP-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Event seeks to build bridges; RoadShow Hollywood aims to connect networks, sponsors.(TV Currents)

Article Excerpt
Byline: Sherri Killam-Williams Special to TelevisionWeek

The ever-expanding media frontier provides more opportunities than ever for promotion, but targeting the right audience and making the message stick may never have been trickier.

Helping corporate sponsors and TV networks build relationships so both can promote products effectively is the motivation behind The L.A. Office's RoadShow Hollywood, running today through Wednesday at the ArcLight cinema complex in Hollywood. TV Day, with a special focus on networks and potential sponsors, is Wednesday.

Contending with 500 channels, TiVo and consumers prone to skipping commercials, brands have to be in more places than on just traditional TV, including such outlets as newspapers and...

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