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Regal Entertainment Group and Alloy, Inc. Media Subsidiaries Announce Strategic Alliance; Regal CineMedia and 360 Youth Establish Premier In-Theatre Marketing Network.

Publication: Business Wire
Publication Date: 12-JUL-04 		Format: Online - approximately 1023 words
Delivery: Immediate Online Access

Article Excerpt
NEW YORK -- Regal CineMedia Corporation(SM) ("RCM"), the media subsidiary of Regal Entertainment Group ("REG", NYSE:RGC), the largest theatre operator in the world, and 360 Youth, the youth media and marketing unit of leading media, marketing services, direct marketing and retail company, Alloy, Inc. (NASDAQ:ALOY), today entered into a joint venture to establish a multi-faceted, targeted marketing channel throughout REG's theatre circuit. The announcement was made today by Cliff Marks, President, Marketing and Sales, Regal CineMedia, and Matt Diamond, CEO and Co-founder of Alloy, Inc.

Under the terms of the agreement, Alloy's 360 Youth will deploy custom interactive kiosks, restroom media panels, and backlit poster cases in REG theatres, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres nationwide, with a rollout beginning immediately during the summer movie season. The custom-built interactive kiosks with electronic 42" plasma screens connected to the RCM Digital Content Network ("DCN") and 150 backlit advertising panels will...

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