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Avocados: avocados are one of the fastest growing and most profitable categories in the produce department. John Loughridge, vice president of marketing for Del Monte Fresh Produce NA, Inc., has some tips on how retailers can take advantage of the versatile fruit.

Publication: Grocery Headquarters
Publication Date: 01-SEP-05 		Format: Online - approximately 725 words
Delivery: Immediate Online Access
Full Article Title: Avocados: avocados are one of the fastest growing and most profitable categories in the produce department. John Loughridge, vice president of marketing for Del Monte Fresh Produce NA, Inc., has some tips on how retailers can take advantage of the versatile fruit.(PRODUCE/FLORAL)(Advertisement)

Article Excerpt
What are the trends within the category?

JOHN LOUGHRIDGE: Avocados are ranked among produce items having the best growth potential. Consumers are becoming more aware of the health benefits of avocados and various ways they can be incorporated into everyday recipes. With the launch of MyPyramid, consumers continue to be more aware about healthy diets and they are including more fruits and vegetables in their meals. They actively seek out healthy recipes and ways to incorporate produce such as the Del Monte Hass avocado into their everyday dishes. The popularity of Mexican cuisine is another factor spurring growth.

With the opening of most U.S. states to Mexican...

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