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Beef: in-store demos and beef promotions are ideal ways retailers can help consumers with their dinner decisions, notes Jay Theiler, vice president brand development for Agri Beef Co.

Publication: Grocery Headquarters
Publication Date: 01-SEP-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Beef: in-store demos and beef promotions are ideal ways retailers can help consumers with their dinner decisions, notes Jay Theiler, vice president brand development for Agri Beef Co.(MEAT/POULTRY/SEAFOOD)(Advertisement)

Article Excerpt
What are the top features or qualities consumers are looking for when it comes to beef?

JAY THEILER: Our research shows that factors such as a strong desire for taste, consistency, and safety in beef brands, as well as a desire to connect with the source or product origination, are among the top qualities consumers look for in beef. Interestingly, much less important to consumers is the breed or type of cattle used in production, as long as the eating experience was terrific.

Our company's unique ability to control the production process from...

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