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Mandalay Integrated Media Entertainment and Coltrin & Associates Partner to Drive Evolution of Branded Entertainment.

Publication: Business Wire
Publication Date: 11-OCT-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
LOS ANGELES & NEW YORK -- Combination of Strategic Communications Expertise, Traditional Hollywood Storytelling and Branded Entertainment Offers New Options beyond Traditional Advertising and Marketing

Mandalay Integrated Media Entertainment (MIME), part of the Mandalay Entertainment Group, a leading producer of branded entertainment and integrated media, and Coltrin & Associates, a strategic communications firm who pioneered the use of the Electronic Footprint(R) as a measuring tool, today announced a partnership to further enhance offerings for new and existing clients. The two firms will integrate their respective strengths to maximize branded entertainment services and provide dramatically improved ROI.

Mandalay, through the vision of its chairman Peter Guber, has been at the forefront of the branded entertainment and integrated media concept for more than a decade. Guber, who currently serves as co-chairman of the Branded Content Marketing Association, was one of the first Hollywood producers to recognize 30-second commercial...

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