Home | Business News | Browse by Publication | A | Advertising Age

Advertising Week: Bigger not better.

Publication: Advertising Age
Publication Date: 03-OCT-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: MATTHEW CREAMER

Clutter. Audience fragmentation. Confused positioning. Lack of a coherent message.

Those bete noires of marketers and agencies alike were on full display at this year's Advertising Week, about as conspicuous as a team of Clydesdales trotting through New York's Times Square.

Not long after news spread that the famous Budweiser mascots were forbidden to take their rightful place alongside the Geico Gecko and the Doublemint Twins during the event's opening act, it was clear there were problems besides the NYPD regulations regarding horse traffic.

Let's be clear: There were valuable moments, which, if nothing else, ought to give audiences the confidence that there are industry leaders who have a clear, positive vision of where the business is going.

Group M CEO Irwin Gotlieb impressed, responding to at-times hysterical concerns about the shifting...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Advertising Age
The Buzz; TV next frontier for Google.(United Paramount Network)(Brief..., October 03, 2005
Stethoscope in hand, `media guy' tackles the issues at Havas shop.(MPG..., October 03, 2005
Bronze Winners/Television.(Hispanic Achievement Awards)(Brief Article), October 03, 2005
TBWA taps LePlae for North America.(TBWA Worldwide promotes Robert LeP..., October 03, 2005
FDA hearings could bring DTC regulations; Big Pharma marketers expect ..., October 03, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.