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Hershey gives Arnold big kiss, and its account; Agency's New York office beats out DDB, Ogilvy.

Publication: Advertising Age
Publication Date: 03-OCT-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Hershey gives Arnold big kiss, and its account; Agency's New York office beats out DDB, Ogilvy.(Brief Article)

Article Excerpt
Byline: Matthew Creamer

In a big slap in the face of two Madison Avenue giants, Hershey last week parted ways with DDB and Ogilvy & Mather, moving much of its $136 million a year account to the New York office of Arnold Worldwide-a move that also reflects its desire to increase spending online and...

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