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Ad groups decry e-mail version of do-not-call; Critics: State registries impose economic penalties on marketers.

Publication: Advertising Age
Publication Date: 26-SEP-05 		Format: Online - approximately 758 words
Delivery: Immediate Online Access
Full Article Title: Ad groups decry e-mail version of do-not-call; Critics: State registries impose economic penalties on marketers.(electronic mail)

Article Excerpt
Byline: IRA TEINOWITZ

New state efforts are aiming to outdo the federal do-not-call phone registry by creating similar do-not-e-mail registries aimed at kids. But the move is drawing dire warnings from marketing groups concerned the registries could threaten e-mail marketing to adults.

The groups say they are investigating legal challenges because the laws passed so far by two states-Michigan and Utah-and now being debated by others could be so expensive to comply with and the violation penalties so grave they could deter companies from using e-mail marketing at all.

Draw distinctions

"People are concerned that it could make it uneconomic to do a lot of Internet marketing,'' said Dan Jaffe, exec VP...

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