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Marketing Main Street frequently a rewarding challenge: MMSA director Beverly Meng delves into the secrets of success.

Publication: Mississippi Business Journal
Publication Date: 28-JUN-04
Format: Online - approximately 1273 words
Delivery: Immediate Online Access
Full Article Title: Marketing Main Street frequently a rewarding challenge: MMSA director Beverly Meng delves into the secrets of success.(A Mississippi Business Journal Q&A)(Mississippi Main Street Association)(Interview)

Article Excerpt
This July marks Beverly Meng's 11th anniversary as executive director of the Mississippi Main Street Association (MMSA).

A native South Carolinian and a graduate of the University of South Carolina, Ming held the position of director of program services and assistant executive director for the South Carolina Downtown Development Association for nearly seven years before heading MSMA.

Through the Mississippi Main Street Program, Meng works with 46 towns and 57 member towns on four key points to downtown revitalization: organization; promotion and marketing; design; and economic restructuring issues.

In addition to serving on the University of Southern Mississippi faculty, Meng conducts the mandatory Community Development Workshop for the Mississippi Municipal League and has also participated in training and downtown presentations in Georgia, Ohio, Oklahoma, Louisiana and North Carolina, South Carolina and Tennessee.

The Mississippi Business Journal chatted with Meng about the budget, priorities, Main Streets as an economic development tool and the recent annual awards ceremony.

MBJ: How does Main Street function as an economic development tool?

Beverly Meng: In today's world, it is no longer a "nice-to-have" thing to have a healthy, vibrant downtown. It is a "got-to-have" thing!...

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