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Gas prices spur push to ban zone pricing.

Publication: Westchester County Business Journal
Publication Date: 05-SEP-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Even with two service stations, Mike Innella says, record-high gasoline prices have been anything but good for business.

Innella, owner of stations in Pelham and Bronxvile, says rising gas costs have squeezed independent dealers like him, as customers either fill up less often, or pay by credit card. Credit card fill-ups cost him 7 cents per gallon, money that otherwise would have gone to him--on top of an annual fee of 3 percent of sales.

"The customers aren't filing up. They say give me $10 instead. We've seen a 20 percent cut in demand," said Innella. "We trod to get 75 percent cash and 25 percent credit cards. Now, it's the other way around. It's costing me $100 a day just to process credit cards and that's right off the top."

Westchester's 400 service stations charged an average $2.75 a gallon as of Aug. 17, up about 70 cents over the...



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