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Community relations are important part of success.

Publication: Daily Herald (Arlington Heights, IL)
Publication Date: 30-JUN-04 		Format: Online - approximately 428 words
Delivery: Immediate Online Access
Full Article Title: Community relations are important part of success.(Business)(Strategic focus)

Article Excerpt
Byline: Gary Ernst

One effective promotional element commonly overlooked or poorly managed by many businesses is public relations. How does PR differ from marketing?

While the primary objective of marketing and sales is selling product, the focus of PR is to sell the organization. Large companies often have in-house PR departments or retain agencies. For smaller companies, managing public relations becomes a part...

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