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Jaguar wields axe on marketing operations.

Publication: Marketing Week
Publication Date: 23-SEP-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Jaguar wields axe on marketing operations.(News)(Brief Article)

Article Excerpt
Luxury car maker Jaguar is making marketing redundancies as part of a radical turnaround plan, announced last week.

A Jaguar spokesman confirms that parent company Ford will be seeking further synergies between Jaguar and its sister brand Land Rover. Jaguar managing director Mike Wright was moved in June to...

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