Publication: ABA Bank Marketing
Publication Date: 01-SEP-05
Delivery: Immediate Online Access
Author:
Company: ABA Marketing Network
Article Excerpt
An online tool to enable marketers to calculate return on investment (ROI) for direct mail campaigns will be demonstrated at this year's ABA Marketing Conference, Sept. 7-9, South Beach, Fla.
The tool, which was developed by the ABA Marketing Network, soon will be made available to network members through the membership website.
Sara Watkins, CFMP, of the ABAMN Council was one of the persons involved in developing the calculator. Marketing Edge spoke to her about the details of the tool and how it will benefit marketers. Our questions and her...
NOTE: All illustrations and photos have been removed from this article.
More articles from
ABA Bank Marketing
Digital signage helps sales, 01-JAN-06
Shari Prior, 01-JAN-06
Rate fear sells helocs, 01-JAN-06
Looking for additional articles?
Click here to search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Click here to search our complete database of Industry & Market reports by text, subject, publication name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.
Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information. |
