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Improved business climate makes PR effort easier: getting the word out about downtown El Cajon is anything but tough, local firm discovers.

Publication: San Diego Business Journal
Publication Date: 25-JUL-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Improved business climate makes PR effort easier: getting the word out about downtown El Cajon is anything but tough, local firm discovers.(Marketing)

Article Excerpt
Cole Davis' job of convincing the public that downtown El Cajon is staging a comeback turned out to be easier than he originally thought it would be.

His El Cajon-based firm, G. Cole Davis & Associates, has been a public relations and marketing consultant to the El Cajon Community Development Corp. since 1998, two years after the agency was formed. It pays Davis' firm $30,000 a year.

Like many Main Street business districts across the country, downtown El Cajon had suffered in the wake of major shopping malls luring...

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