Home | Business News | Browse by Publication | A | Advertising Age

Dramas set, cable attacks with emphasis on laughs; Comedy Central, TBS, Discovery, TLC among nets playing to their strengths.

Publication: Advertising Age
Publication Date: 19-SEP-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Dramas set, cable attacks with emphasis on laughs; Comedy Central, TBS, Discovery, TLC among nets playing to their strengths.(Special Report: Fall TV)(Turner Broadcasting System Inc., Learning Channel Inc.)

Article Excerpt
Byline: ABBEY KLAASSEN

While many cable networks took advantage of the summer lull to launch their original dramatic series, fall is turning out to be the season for new reality and comedic fare-especially as the broadcasters unveil schedules heavy on dramas and short on laughs.

"You have a lot of advertisers spending a lot of money on cable, but you're looking at the networks more than individual shows,'' says Ira Berger, director-national broadcast for the Richards Group in Dallas.

Comedy Central is betting on late-night programming, as viewers and advertisers continue to tune into TV's fastest-growing daypart. This past year ad-supported cable drew 6.8 million of the elusive...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Advertising Age
Spotlight.(Elle Macpherson Intimates Agency, The Glue Society), September 19, 2005
Benetton on hunt for outside shop.(Benetton Group S.p.A.)(Brief Articl..., September 19, 2005
Tired of on-air promos? Nets fan out to gain buzz; With pressure on to..., September 19, 2005
Airworld takes off in blog land.(Viewpoint)(Brief Article), September 19, 2005
Agency holding companies rush to stake claims in China and India; But ..., September 19, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.