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Dramas set, cable attacks with emphasis on laughs; Comedy Central, TBS, Discovery, TLC among nets playing to their strengths.

Publication: Advertising Age
Publication Date: 19-SEP-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Dramas set, cable attacks with emphasis on laughs; Comedy Central, TBS, Discovery, TLC among nets playing to their strengths.(Special Report: Fall TV)(Turner Broadcasting System Inc., Learning Channel Inc.)

Article Excerpt
Byline: ABBEY KLAASSEN

While many cable networks took advantage of the summer lull to launch their original dramatic series, fall is turning out to be the season for new reality and comedic fare-especially as the broadcasters unveil schedules heavy on dramas and short on laughs.

"You have a lot of advertisers spending a lot of money on cable, but you're looking at the networks more than individual shows,'' says Ira Berger, director-national broadcast for the Richards Group in Dallas.

Comedy Central is betting on late-night programming, as viewers and advertisers continue to tune into TV's fastest-growing daypart. This past year ad-supported cable drew 6.8 million of the elusive...

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