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Divorce and disintegration: the cost of flying apart.(Marketing Solutions)

Publication: ABA Bank Marketing
Publication Date: 01-SEP-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
In business, as in society, we seem to be increasingly moving apart from each other--getting divorced. Internally merger/acquisition/divestiture, consolidation. termination, outsourcing, reorganization, transfer, special short-term assignment--all tend to separate us from our colleagues. and...

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...Externally, customer defection, mobility alternative channels usage remove us from our customers. Finally, even the tenure of stock holding has decreased significantly over the years. Colleagues customers and shareholder relationships have all become more transient.

Why? Opportunity for benefit: Colleagues either find a better opportunity to work elsewhere, or companies finds an economic benefit to changing employee roles or removing them from the payroll. Buying, selling or merging entities is done in order to grow larger. Customers find a better "deal" elsewhere. Shareholders cash out their gains, cut their...

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