Advertising free checking can sometimes be a risky proposition.

We have detected that your web browser does not have JavaScript enabled.

To view Goliath's company profiles, news and business information, please enable JavaScript now.

Advertising free checking can sometimes be a risky proposition.(Marketing News)

Publication: ABA Bank Marketing
Publication Date: 01-SEP-05

Format: Online
Delivery: Immediate Online Access

Article Excerpt
Does free checking advertising work? That depends, according to a recent survey done by Howard Merrell & Partners, Raleigh, N.C. Under certain circumstances--new bank, new market--it makes sense. However, in general, such ads are not cost-effective and sometimes may be counter-productive. its...

View more below

Read this article now - Try Goliath Business News - FREE!
You can view this article PLUS...

Over 5 million business articles
Hundreds of the most trusted magazines, newswires, and journals (see list)
Premium business information that is timely and relevant
Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 7 Days!

Tell Me More Terms and Conditions


	Purchase this article for $4.95

Already a subscriber? Log in to view full article

...

The company based conclusion on online surveys in...

NOTE: All illustrations and photos have been removed from this article.

More articles from ABA Bank Marketing
d.trio.(appointments)(Brief Article), September 01, 2005
Website/e-commerce.(advertising awards)(Brief Article), September 01, 2005
Direct mail series.(advertising awards)(Brief Article), September 01, 2005
TV single.(advertising awards)(Brief Article), September 01, 2005
Divorce and disintegration: the cost of flying apart.(Marketing Soluti..., September 01, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.