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dressbarn's Lela is Back to Fight Cancer; The 2005 Limited Edition Lela Hits Stores in October; dressbarn to Contribute All Proceeds to the American Cancer Society.

Publication: Business Wire
Publication Date: 21-SEP-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
SUFFERN, N.Y. -- In support of National Breast Cancer Awareness month in October, dressbarn will once again contribute all net profits from the sale of Lela, a limited edition lamb stuffed animal, to the American Cancer Society. For every Lela sold at $5, dressbarn will contribute $2 to support local and national breast cancer initiatives. With almost 800 locations nationwide, dressbarn hopes to raise $150,000...

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