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Residential pros use variety of marketing techniques: community service vital component of sales plan.

Publication: Mississippi Business Journal
Publication Date: 29-AUG-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Residential pros use variety of marketing techniques: community service vital component of sales plan.(Focus Real Estate)

Article Excerpt
Real estate broker Doris Hardy routinely leaves tennis shoes filled with goodies by the front doors of homes for sale by owner, with a note that says, "just wanted to get my foot in the door." For sellers with expired listings, she leaves faux firecrackers with a call-me note to "see how we can regenerate a spark."

In the increasingly competitive residential marketplace, real estate professionals are using clever tactics to win the hearts of sellers and buyers.

"Sometimes, we get so caught up with various marketing techniques that we really neglect the foundation upon which those marketing techniques are built: top-of-mind presence, which begins with community service and involvement,"...

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