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Coast to Coast Tour Hits the Road to Gear Up for 'The 39th Annual CMA Awards'.

Publication: PR Newswire
Publication Date: 14-SEP-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Free Concerts, Live Performances, Prizes Highlight 18-city Tour

CINCINNATI, Sept. 14 /PRNewswire-FirstCall/ -- Prilosec OTC and the Country Music Association (CMA) today announced the kick-off of a cross country bus tour designed to celebrate the first ever presentation of the CMA Awards in New York City, and to educate consumers about frequent heartburn (FHB). The Prilosec OTC Country Music Tour: Road to the CMA Awards in New York City, will stop in 18 cities across the U.S., featuring live music and top Country Music acts along the way. Prilosec OTC, the number one selling over- the-counter remedy for FHB (heartburn two or more days a week,) is "headlining" the tour to help educate the estimated 50 million Americans who suffer from the condition. The bus tour is likely to encounter both fans and heartburn sufferers along the way -- recent surveys show that people who have FHB say they like Country more than any other music genre.

"We are excited to go on the road with CMA because we know that it's a good way to connect with people," said Clarissa Niese, Prilosec OTC Brand Manager....

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