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...potential advertisers. Despite separation, find myself with plenty of sales issues to think about. I'm not hawking ad pages or subscriptions, but many editors are concerned with the salability of their product in both of these arenas; it is our primary objective to fill pages with quality content that will attract readers--both for subscription revenue and to offer advertisers a desirable audience.
The founder and CEO of the Women's Ecommerce Association International (WEAI), Heidi Richards, asked me to give a presentation for one of her Wire...
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