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Developing franchise territories.

Publication: Franchising World
Publication Date: 01-AUG-04
Format: Online - approximately 919 words
Delivery: Immediate Online Access
Full Article Title: Developing franchise territories.(Techno franchising: challenging & solutions)

Article Excerpt
The exclamation of "Oh, I see it now!" that comes when someone finally understands a concept or an idea says a lot about how humans process information. We are visual beings and this statement captures the requirement to "see" things both mentally and visually in order to understand. This need for seeing to understand explains why business-mapping technology (GIS) is a favorite for franchisors in charting territories. From start-ups to mature market leaders, all have found value in mapping tools regardless of the complexity desired. The flexibility of mapping software and the available demographic data provides the franchisor with many scalable analysis options.

Most franchise territories are created by some "defined" geography such as a group of Zip codes, a ring dimension or a described area. Since all political geographic boundaries are readily available including block groups,...

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