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Jump-starting franchise sales: how technology can help.

Publication: Franchising World
Publication Date: 01-AUG-04 		Format: Online - approximately 857 words
Delivery: Immediate Online Access
Full Article Title: Jump-starting franchise sales: how technology can help.(Techno franchising: challenges & solutions)

Article Excerpt
Adding new franchisees is never easy. It requires hard work and a focused effort to convert thousands of inquiries and leads into new franchisees who will help expand your system for the next decade and more. And while technology provides several solutions for generating leads, identifying and targeting the hot-prospects, building a powerful one-to-one relationship with your prospects and saving thousands of dollars in low-return marketing, very few franchisors actually take full advantage of it.

Contact management is not franchise sales management.

Having a powerful sales management system is critical for effectively managing the entire franchise sales process. Yet most organizations use standard contact management tools such as ACT! or Goldmine for managing their sales. In most cases, these tools:

* require manual entry of leads that...

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