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A healthy future for ambient fruit.

Publication: Grocer
Publication Date: 13-AUG-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: A healthy future for ambient fruit.(Dole Packaged Foods Co.)(Brief Article)

Article Excerpt
Dole is convinced ambient potted fruit will become the next big trend in healthy eating, and is investing heavily in innovation and marketing to build brand recognition.

The company is looking for new ways to add a premium to fruit, and in September kicks off a press campaign with...

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