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Two perspectives.

Publication: Industrial Management
Publication Date: 01-SEP-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Two perspectives.(personnel perspectives)

Article Excerpt
How do you build and maintain a successful business? What follows are true anecdotes about two companies, both successful, but with different approaches to customer service. What's your prognosis for each of these?

Company 1

I bought an automobile from one of the largest dealers in my state. When I first approached, I was concerned that it was too large a company to give personal service. However, from the minute I stepped into the showroom, this feeling was dispelled. I was treated with respect, courtesy, and concern. If a salesman did not know the answer to my questions, he immediately sought someone who did. I took quite a bit of time deciding whether or not to...

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