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First step to successful investing? Understanding risk.

Publication: Mississippi Business Journal
Publication Date: 25-JUL-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: First step to successful investing? Understanding risk.(Ticker Talk)(understanding risk tolerance in investments can pay off in the long run)(Column)

Article Excerpt
What is risk? That is something people in my business talk about all the time. We try to define risk to you and then we try to label you with a particular risk tolerance level.

Once you have your risk tolerance determined, you can use it to help with everything from forming your portfolio to winning a bet at the next party you attend. It's kind of like your cholesterol level. Most people know what their level is, but they don't really know what it means.

There is good cholesterol and bad cholesterol, and there is good risk and bad risk. Good risk is when you take a lot of risk and it pays off. Bad risk is when you take a lot of risk and...

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