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Innovo drops its 'experiment' with Betsey Johnson fashions.

Publication: Los Angeles Business Journal
Publication Date: 08-AUG-05
Format: Online - approximately 401 words
Delivery: Immediate Online Access
Full Article Title: Innovo drops its 'experiment' with Betsey Johnson fashions.(B.J. Vines Inc)(Innovo Group Inc)

Article Excerpt
BETSEY Johnson's boutique is credited with helping revive Melrose in the 1980s, and the designer continues to sell her dresses and tops throughout the world. But her premium jeans have turned out to be a dud for Innovo Group Inc.

The City of Commerce-based clothing manufacturer inked a four-year deal in 2004 with Betsey Johnson licensor B.J. Vines Inc....

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