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Island incentive: a divisionwide internal promotion for D.R. Horton's associates reaps home sales and esprit de corps.

Publication: Builder
Publication Date: 01-JUL-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Island incentive: a divisionwide internal promotion for D.R. Horton's associates reaps home sales and esprit de corps.(MARKET SMARTS)(D.R. Horton Inc.)(Brief Article)

Article Excerpt
WHEN THE ORANGE COUNTY/INLAND EMPIRE (CALIF.) division of D.R. Horton (the nation's largest home builder, based in Fort Worth, Texas) created a six-month incentive campaign among its sales associates around the promise of an expense-paid trip to Hawaii, it sustained interest with monthly gift packages containing gear that the...

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