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Article Excerpt
Byline: T.L. STANLEY
Winner: 20th Century Fox. Loser: Sony Pictures Entertainment.
That's how the long, hot and lackadaisical summer is shaking out so far at the box office, where attendance is down 8% this year from last and off 10% from last summer. The much-discussed slump has buffeted all the major studios, where executives have tried and often failed to find the right mix of product and marketing to draw in fans.
In addition to Fox, winners so far include Viacom's Paramount, Time Warner's Warner Bros. and New Line, propelled by a mix of action, family flicks and raunchy comedies. NBC Universal's Universal Pictures and Walt Disney Co.'s Buena Vista Pictures haven't matched their hits from last summer, and DreamWorks has been hard hit by an expensive late summer flop in "The Island.'' Sony, which was riding high last summer with "Spider-Man 2,'' has had four duds in a row, dropping it drastically from third to eighth in market share.
With several...
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