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Nothing ventured, nothing gained: discrete-event simulation takes on business planning.

Publication: Industrial Engineer
Publication Date: 01-AUG-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
ATTRACTING VENTURE CAPITAL FINANCING FOR A SMALL business is a challenging task. The key variables that the venture capitalist looks for in a business plan include the management team, products and services, markets in which to compete, and estimated rate of return on investment. Startup most...

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...companies cover of these bases but often lack know-how regarding facility planning and design, capacity planning, tooling, working methods, material handling, and inventory control. Venture capitalists therefore perceive a risk toward the projected rate of return of investment. Standard industrial engineering tools are often used to resolve many of these manufacturing uncertainties.

Discrete-event simulation models can be built to evaluate manufacturing processes and facility layouts. It has been widely accepted that discrete-event simulation helps in building and analyzing dynamic systems. Not long ago it was cost-effective to simulate only large automated warehouses, but these days the reduction in the amount of time a simulation takes allows it to be used for smaller operations. This resulted in the novel idea of using a simulation model as part of a business plan to reduce perceived risk and to create confidence in the venture.

This case study demonstrates the use of industrial engineering tools to simulate the manufacturing activities of a small or medium-sized company to market its business...

NOTE: All illustrations and photos have been removed from this article.



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