...turned against the United States.

* The strategic goal public diplomacy is not to control or dominate the new communication terrain but rather to effectively navigate it.

Undersecretary Hughes will be tasked with reforming U.S. public diplomacy at the State Department, and the first challenge she will face is transforming Washington's mindset. Fighting information battles by disseminating messages over mass media channels has become the communication equivalent of conventional warfare: it lacks the agility and persuasive power to outmaneuver non-state actors and to navigate the highly charged political and cultural dynamics that define today's global communication era.

During the Cold War it was possible to speak of information battles, and that approach ideally...

NOTE: All illustrations and photos have been removed from this article.



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